Maximising digital routes to market for the food tourism sector

Building online and social media capability and presence in food tourism.

Food tourism and hospitality businesses have faced unprecedented changes as a result of the Coronavirus outbreak and now, more than ever, it is important for them to be maximising their online opportunities.

Recognising that many businesses would benefit from additional support in building digital routes to markets, Scotland Food & Drink’s Market & Business Development team, with support from VisitScotland, has developed a free, online workshop for food tourism businesses to build their online and social media capability and presence, and successfully reach and engage with customers.

Who should attend?

The workshop is aimed food tourism businesses such as restaurants and cafes; food tours and trails; cookery schools; distillers, brewers and producers with visitor experiences; visitor attractions; accommodation providers and agritourism businesses who are ready to invest in digital solutions to reach and develop new and existing markets.

Event format

The morning is a small, interactive online workshop followed by a pre-booked, 30-minute one-to-one clinic in the afternoon for tailored mentoring and advice. Businesses are required to attend both sessions, which will take place on the same day.

The workshop will set out the essential principles of effective digital and online marketing opportunities for food tourism businesses that will enable them to grow their presence in the online world.  


9.30am -12:30pm: Interactive workshop

  • Welcome
  • Visitor insight and the food tourism opportunity
  • Digital planning – finding your customers/influencers
  • Online discoverability and use of online bookable platforms by food tourism companies
  • Food tourism persona– consumer profile
  • Food tourism bloggers
  • Being found online
  • Online reviews and user experiences
  • Measuring your success
  • Support slides & Q&A

From 1pm: Online one-to-one clinic

Once registered to the morning workshop, delegates must then pre-book their tailored 30-minute one-to-one clinic session with strategic technology expert and workshop host, Stephen Whitelaw.

How to register

In order to support as many businesses as possible, spaces are limited to 10 businesses per workshop with only one delegate per business able to attend. 

Registration details for upcoming workshops can be found below. Please note that this is a two-step registration process. Once you have registered for the workshop, an email will follow with a link to book your one-to-one session.  


Upcoming workshops

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