A younger generation is driving the interest towards ‘better for you’ beverages, at the same time as research is highlighting the health benefits of coffee compounds. With the UK getting through somewhere close to 95 million cups of coffee a day, can Scottish manufacturers develop exciting coffee read-to-drink (RTD) concepts and get them to market?
In the US, roasted coffee is the largest coffee segment, but RTD coffee continues to drive the category – growing by 31% in the last two years.
Research shows that consumers born after 1995 are more likely to drink RTD coffee than brewed coffee. This younger coffee customer is a ‘better-for-you’ beverage buyer, often looking for functional drinks, enhanced with proteins and mineral.
It would seem then the perfect time for Scottish drink manufacturers to start looking at what RTD brews will hook the imagination of the i-generation.