Innovation Insights - Articles and Reports

Festive E-Commerce

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Publication date: 22/04/2020
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According to IGD, the current UK online grocery channel account for 7.5% of the total UK grocery market and is predicted to grow by 48% by 2022. During the festive season, online shopping has a key role, with UK online shoppers spending on average £300 each purchasing exclusive and unique gifts online for Christmas.

Consumers are becoming more accustomed to online retail, click and collect and convenient delivery services which benefits last minute shopping into the final week before Christmas.

It is a long-term and essential opportunity for Scottish manufactures to capitalise on.

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