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Innovation Insights - Articles and Reports

Flavoured Water - Giving Water a New Twist

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Publication date: 22/04/2020
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Consumers have an increasing focus on health and wellness beverages, seeking new alternatives to traditional sugary soft drinks and juices. The impending sugar tax levy in 2018 is also pushing the industry to produce healthier beverage choices. Flavour-infused water often contains a high amount of sugar, which is misleading for consumers as they associate flavoured water with a healthier option. There is a gap in the market waiting to be filled, which is a huge opportunity for the Scottish industry to capitalise on innovative solutions, such as sugar-free and naturally flavoured water.

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