Innovation Insights - Articles and Reports

Health kicking off in the drinks sector

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Publication date: 11/11/2019
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Initiatives like ‘Go sober for October’, mindful drinking festivals and other alcohol-free campaigns are driving the trend towards more moderate drinking behaviour. Consumers are becoming more health-conscious and are changing their mindset about today’s drinking culture. ‘Drinking less but better’ is one of the key trends that has been identified in the wider industry.

We are seeing an increasing demand for more sophisticated low-/no alcohol alternatives, a trend that has been recognised by the alcohol industry. However, the low-/no alcohol sector is still in early stages, but in the next couple of years, alcohol free spirits and cocktails are set to be a staple on the menu. Now is the best time to plan, invest and innovate in the promising future of low-/no alcohol drink

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