Self-heating packaging has been around for a while, but it hasn’t established itself in the commercial market, due to the lack of efficiency, bulky materials and time-consuming processes. A new innovative solid-state technology could change this. Heat Genie is a self-heating beverage technology on-the-go that heats up within 2 minutes by just twisting the lid. A simple, safe and sustainable invention that appeals to convenient consumers with a premium twist. Could a new self-heating technology revolutionise the global food and drink industry?