Innovation Insights - Articles and Reports

‘The Sober Revolution’ has surfaced as an emerging trend in food and drink for 2017 and onwards, in light of growing consumer interest towards health and well-being products on the market. Demand for ‘craft’ spirits and beers also remains strong, reflecting a ‘drink less, but better’ culture. Such factors are prompting innovation in premium, non-alcoholic or low-alcoholic substitutes, from businesses such as ‘Caliente’ (Sweden) and ‘Seedlip’ (UK). Although exerting non-alcoholic characteristics, these products may sit in their own category, outside of the premium adult soft drinks category, which products like Dalston’s (UK) craft sodas, are positioned within.