According to Food Standard Scotland, 65% of the Scottish population is either overweight or obese. The energy density of the average diet in Scotland is 40% over the Scottish dietary goal with 50% of the consumed sugar coming from so-called ‘discretionary foods’.
Due to the concern of diet-related diseases, consumers increasingly check sugar levels on packages and limit their sugar intake. Consequently, the government introduced a sugar tax for high sugar soft drinks in April this year with the aim to tackle obesity in the UK. Additionally, food and drink manufacturers in the UK aim to reduce their sugar content in processed food by 20 % between 2016 and 2020, which makes sugar the major focus in the Scottish food and drink industry.