Nairn’s are celebrating after their Coconut & Chia Oat Biscuits triumphed at The Grocer New Product Awards. These high profile annual awards highlight and applaud outstanding innovation in food and non-food products, with a rigorous two stage judging panel comprising of both consumers and experts.
Nairn’s Coconut & Chia Oat Biscuits contain 55% less sugar than the average sweet biscuit and picked up the award for ‘Healthier Sweet Snacks’, with experts saying it was “justifiably healthier without compromising on taste’ and consumers applauding its “excellent quality”.
Emma Heath, Head of Marketing at Nairn’s comments,
“Our whole team are thrilled with this latest award win in The Grocer New Product Awards for Nairn’s Coconut & Chia Oat Biscuits. Clinching top spot for ‘Healthier Sweet Snacks’ is testament to the lower sugar credentials of the biscuit, and our continued dedication to releasing products that showcase the health boosting properties of oats, champion lower sugar content, and most importantly, don’t compromise on taste”.
In addition to the award win for Coconut & Chia Oat Biscuits, Nairn’s, the UK’s number one gluten free brand, had two of their latest oat innovations through to finalist stage, strengthening their position as one of the leaders in healthier snacking.
Emma Heath adds,
“We were delighted to be finalists in two other categories for our new gluten-free oat snack ranges - Nairn’s BBQ Pop Oats (Healthier Crisps & Snacks category) and Apple & Cinnamon Oat Bar (Gluten Free Sweet). Demand for free from products has never been higher, and both of these new launches tap into convenient and healthy snacking formats, making it easier to enjoy the natural goodness of oats on the go.
“Recognition at this level is a fantastic achievement for Nairn’s and will help us strengthen our ever-expanding range of simple, delicious and healthier free from products, whilst also increasing distribution to a wider consumer base”.
Nairn’s Coconut & Chia Oat Biscuit:
Having already been recognised by Action on Sugar for producing biscuits with the lowest sugar content per 100g and second lowest calorie content per biscuit, the new Coconut & Chia Oat Biscuit from Nairn’s is setting new category standards. They have 55% less sugar than the average sweet biscuit currently on the market, and cleverly combine the health benefits of wholegrain oats with two of the world’s biggest trending ingredients - coconut and chia. The result is a great-tasting, low sugar biscuit, which follows the same simple, natural and wholesome philosophy that the whole Nairn’s range is known for.
Nairn’s Pop Oats:
Light, crispy and full of flavour, Nairn’s Pop Oats aim to compete with other popular popped snacks from a taste and texture perspective, with the added health benefits of being made from gluten free wholegrain oats. At only 83 calories per pack, they are a source of fibre and have 60% less fat than regular fried crisps. Pop Oats have recently been shortlisted in the prestigious Free From Food Awards 2019 (FFFA19) in the savoury snacks and innovation categories.
Available in three flavours: Salt & Vinegar, BBQ and Sour Cream & Chive, (20g bag), RRP: 80p.
Nairn’s Oat Bar Range:
The introduction of Pop Oats coincides with the launch of the new Nairn’s Oat Bar range which plays straight into the growing ‘on the go’ occasion. The gluten free flapjack-style bars contain 40% less sugar than the average fruit/cereal/flapjack bar (compared to a reference set of over 150 other branded bars), with the added health benefits of being made from gluten free wholegrain oats. The range contains nothing artificial, is high in fibre and rich in vitamins and minerals, and all three bars are suitable for vegans. Mixed Seeds & Protein won silver at the 2019 Free From Food Awards, and the range won ‘Best Snack’ in the 2019 Vegan Food & Living Awards.
Available in three flavours: Apple & Cinnamon, Cacao & Orange and Mixed Seeds & Protein, RRP: 75p. Also available in a 4-pack RRP: £2.49.