Scotch Beef PGI enjoyed a high profile this week at one of the Scottish Rugby open sessions which are being held across the country in the coming months.
Over 1700 fans, along with Hamish the Scotch Beef mascot, came along to cheer on some home-based Scotland players who were training alongside the Scotland U20 players at Clydebank RFC as part of their preparation for the remaining Guinness Six Nations matches.
The players were also joined by Scotland Head Coach Gregor Townsend and Former Scotland and Glasgow Warriors Captain Al Kellock, who hosted the session.
Scotch Beef recipe booklets were distributed to the excited crowd and Scotch Beef Club member Martha’s, who are based in central Glasgow, provided the players with a much-needed lunch, including Scotch Beef curry, after their training.
Scotch Beef is the Official Healthy Eating Partner of Scottish Rugby and the open sessions are one of a host of joint activities which are designed to raise the profile of the importance of healthy eating.
The Scotch Beef brand’s sustainability credentials are also being highlighted in the partnership and the brand is being profiled at home international matches.
Carol McLaren, Director of Marketing and Communications with Quality Meat Scotland (QMS), which promotes Scotch Beef, said:
“We are delighted to be supporting Scottish Rugby’s open sessions in our role of Official Healthy Eating Partner.
“These sessions give fans the unique opportunity to really interact with the players after seeing them train, as well as offering us a valuable platform to promote Scotch Beef and its role in a healthy balanced diet.”
Quality Meat Scotland undertake a range of health and education work including supporting the work of the Royal Highland Education Trust. QMS also runs a Meat Vouchers Scheme which gives every secondary school in Scotland the opportunity to apply for a voucher of up to £100 for the purchase of beef, lamb and pork.