Meet the producers at Scotland’s largest food and drink buying event

Buyers from across the UK are being invited to sample the very best of Scotland’s produce and hear the stories of producers through a series of tours at the country’s largest 1:1 global sales meeting event.

Part of Showcasing Scotland, a series of nationwide tours are being arranged for key UK buyers in March 2024. The sector focus tours encompass everything that the Scotland has to offer, from whisky to seafood, red meat to dairy, bakery to brewing, and premium grocery.

Held on 5-7 March 2024 in Edinburgh, Showcasing Scotland is an unmissable event designed to expand buyer exposure to some of Scotland’s best suppliers. As well as the tours, it brings together Scottish suppliers with national and international buyers in a series of one-to-one meetings to build mutually beneficial commercial opportunities, as well as networking opportunities and dinner engagements. Buyers will be hosted with overnight stays at Edinburgh’s Waldorf Astoria Hotel, named Scotland’s leading luxury hotel in the World Travel Awards 2023.

When Showcasing Scotland was last held in 2019, it generated deals worth more than £60 million, with 150 buyers in attendance and more than 2,200 face-to-face meetings were held. 150 export ready suppliers have been secured for the event, and UK and international buyers are encouraged to register their interest to attend.

Scotland is famed internationally for its quality food and drink products, which command premium prices on menus and shelves the world over.

The increasingly diverse product portfolio of Scottish producers is unmatched for a country of its size, home to global household brand names to niche independent producers. From gins to milk, beef to bakery, and snacks to seafood, Scotland has it all.

Iain Baxter, Chief Executive of Scotland Food & Drink, said: “In a competitive market where margins are squeezed and customers rightly expect the highest quality of products, Showcasing Scotland gives buyers the opportunity to differentiate themselves by expanding their range of first-class Scottish products. Our natural larder is one that is increasingly recognised across the world and Showcasing Scotland allows for a unique chance for buyers to see first-hand the craft and passion that goes into our products. Showcasing Scotland 2024 is not to be missed, particularly for buyers who want to explore and source more of Scotland’s incredible products.”

International and UK buyers should register their interest in attending at showcasingscotland.com/get-in-touch/