Revolutionising Hydration & Gut Health: ió fibrewater Emerges Victorious as a Scottish EDGE Round 22 Winner

 In a groundbreaking stride for the beverage industry, ió fibrewater, the UK's first prebiotic fibre-infused water, is making waves after clinching a prestigious Scottish EDGE award and a cash prize of £70,000.

Setting a new standard in functional drinks, ió fibrewater isn't just a beverage; it's an extraordinary health game-changer. Infused with prebiotic fibre and crystal clear, ió delivers 100% of your daily prebiotics intake and 20% of your daily fibre intake – all backed by cutting-edge science and supported by two authorised UK and EU health claims. This revolutionary drink combines science with nature and has captured not only the taste buds but also the attention of the esteemed Scottish EDGE panel of judges.

Shockingly, 91% of us aren’t getting enough fibre in our diets. Fibre goes far beyond digestive health – it’s a lifesaving superfood linked to heart health, reducing the risk of type 2 diabetes, obesity, and stroke.

Furthermore, 1 in 3 children and 1 in 7 adults are suffering from constipation – costing the NHS over £200 million annually.

What are prebiotics?

Prebiotics are a unique, scientifically proven type of fibre that feeds friendly gut bacteria and live cultures, otherwise known as ‘probiotics’, helping to create a happier gut microbiome and a healthier you. Prebiotics take dietary fibre to the next level regarding health benefits by improving immune function, sleep, mood, cognition, energy levels, and even lowering and slowing blood glucose rise.

The Prebiotic Company Ltd and its co-founders Mohsin Laginaf, Alyssa Reid and Jay Curthan are the brains behind this trailblazing innovative functional water that supports gut and overall health.

In addition to their study with Glasgow Caledonian University, proving that ió fibrewater significantly increases friendly gut bacteria, the company is collaborating with the University of Roehampton in a multi-disciplinary human study on their revolutionary drink. The preliminary results show significant improvements in participants regarding weight loss, lower blood glucose rise, lower blood pressure and improved sleep, solidifying their status as industry innovators.

Mohsin Laginaf, Co-founder of The Prebiotic Company, expressed elation at the win, stating, "We are beyond excited and delighted to be recognised and win a Scottish EDGE award. In addition to being chosen as one of Scotland’s up-and-coming companies, the financial award will help us grow our brand immensely and ultimately positively impact people’s health and lives."

Launched in May 2022, ió fibrewater has swiftly gained recognition and accolades. Their recent Scottish EDGE victory follows their triumph as the Best Drink Innovation award winner at the World Food Innovation Awards 2023.

About Scottish EDGE:

Scottish EDGE, the UK's premier bi-annual small business funding competition, awarded a prize pot of £1.5 million this year, with ió fibrewater as one of the main category winners. The competition boasted a panel of eight judges with extensive backgrounds in business and finance.

About ió fibrewater:

ió fibrewater isn't just a drink; it's a lifestyle. Offering an innovative, unique, and enjoyable swap-up from conventional beverages, it provides a scientifically proven, functional solution that positively impacts overall health and wellness. Crystal clear with no 'bits,' ió fibrewater tastes and has the same mouthfeel as regular flavoured water, yet it packs the punch of fibre and prebiotics. At only 17 kcals per bottle, it contains no added sugar, artificial sweeteners, flavours, colours, or preservatives. Its fibre and hydration reimagined—a taste of the future - today.

You can learn more about ió fibrewater by visiting their website at www.iofibrewater.co.uk