Scotch cream liqueur brand doubles national distribution with Co-op

Scotland’s only Scotch whisky cream liqueur brand, Magnum, has doubled its national distribution with Co-op in Scotland.

From its new dedicated production centre in Fife, over 500 litres of Magnum are now hitting the shelves in over 50 selected Co-op stores around the country, including key tourist hotspots in the Highlands and Islands, Bute, Arran, Tiree, Orkney and the Scottish Borders.

Magnum has quickly established itself as the only cream liqueur exclusively crafted and bottled in Scotland using single malt Scotch whisky from Speyside.

Its premium ingredients and contemporary design set it apart from traditional liqueurs. Smooth, creamy caramel notes play off single malt Speyside whisky for a balanced taste with a warming ginger afterglow. Other than the scotch, no other spirits are added.

Magnum is contained in a unique, stainless steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature, without the need for ice.

Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manages the brand from production planning through to the strategy for market entry, as well as
executing the sales, marketing and distribution plan.

Lee Schofield, Director for Magnum, said:

“Magnum really is going from strength to strength this year. Not only have we just launched the only global production and bottling centre of its kind in Scotland, but we’ve now just doubled our distribution with Co-op across Scotland.

“By teaming up with Co-op, we’ve carefully selected key retail outlets to help reach local communities in the Highlands and Islands, Bute, Arran, Tiree, Orkney and the Scottish Borders. These popular tourist hotspots will also help introduce Magnum to UK and international visitors who are looking for a truly authentic Scottish product and souvenir to take home.”

Located at Kirkcaldy in Fife, Magnum’s dedicated new cream production facility and partnership with logistics provider QAS is already distributing the product across Scotland, the rest of the UK, Canada, the United States and South Africa. The latest automated technology means that around 40 bottles of Magnum per minute are flying off the production line.

Since winning the World Curling Championships in 2023 and the Europeans in 2024, Scotland’s world champion curling stars, Team Mouat, have been the official brand ambassadors for Magnum. Team Mouat is led by Edinburgh-born skipper, Bruce Mouat, and includes Hammy McMillan, Grant Hardie and Bobby Lammie

Magnum is now available to Co-op customers at selected stores around Scotland priced at £24 per 70cl bottle (ABV 17%).

For more information about Magnum, visit www.magnumliqueur.com and follow on Instagram www.instagram.com/magnumcreamliqueuruk and Facebook www.facebook.com/magnumwhiskycreamliqueur