Deep-dive reports on key categories, sectors and themes for growth
There’s a lot happening very quickly in the food and drink sector, and our close-up Under the Spotlight reports keep you updated on themes, markets, sectors and categories we know are important – such as:
In partnership with Kantar we took a deep dive into consumers behaviours around sustainability. The research includes shopper segmentation and what they buy, the challenges and opportunities presented by sustainability, who’s responsible for change, examples of brands that are already on the sustainability journey as well as looking at what this means for Scottish food and drink manufacturers and producers.
Discover more
The out of home market has been adversely affected during the covid pandemics and associated lockdowns. Earlier in 2021 as the sector began to re-open we started to see the recovery begin, but how is the market now performing as we head into what is traditionally the busiest time of the year for those operating in foodservice, how are consumers engaging and what are spend levels looking like.
Discover more
In every market in the world selling food and drink online is growing. This means that Scotland’s food and drink manufacturers have plenty of options to capitalise on this growing market. But the ecommerce landscape is complex, made up of the traditional players and innovative new entrants, so businesses need to understand the marketplace to be able to make the most of the potential ecommerce opportunity.
The Knowledge Bank puts ecommerce under the spotlight with two detailed reports: Inside Ecommerce and a Guide to Ecommerce Platforms.
Ecommerce
Sustainability is a key focus for food and drink, with more and more consumers prioritising it when making choices.
The Knowledge Bank, with IGD and Scotland Food & Drink’s UK Market Development team, recently hosted a webinar on understanding the grocery, retailer, and food service roadmap to net zero. The session provided some really interesting insight from Asda, The Co-op and Sodexo on their sustainability strategies along with some consumer perspective from IGD.
Roadmap to Net Zero
We all know that provenance is an important part of the Scottish food and drink story – for producers, manufacturers, retailers and outlets in the foodservice sector.
We explore what we mean by provenance through the eyes of the consumer and why it’s important to get the messaging and story right when selling and marketing to customers and consumers.
Profiting from Provenance
Alcohol is a large part of what we produce in Scotland and with producers ranging from the micro to the multi-national we have a wonderful variety of drinks that appeal to consumers on our own doorstep and right across the world. Within this section you will find detail about the UK on and off trades, channels of interest from across the globe as well as inspiration and trends in this dynamic sector.
The latest The Knowledge Bank conference provided the opportunity for Scottish alcohol producers to hear from global and UK market experts who presented specially commissioned research exploring trends, innovation and opportunities in the sector.
AlcoholWhether you’re looking at home markets or exports, The Knowledge Bank will help you plan better and act smarter
Every Scottish food and drink business has tangible opportunities in UK markets. The Knowledge Bank data and insights will help you identify and capture them.
The benefits and opportunities around exports are still compelling for food and drink businesses, despite recent challenges. The Knowledge Bank has resources and ideas to start, resume or accelerate your export journey.
Our trends pages transport you to the future of food and drink in the UK and beyond. As well as giving you a foretaste of the future, they provide you with the knowledge for turning these trends into bottom-line growth.
Find out more about using the Knowledge Bank by contacting The Knowledge Bank team on info@theknowledgebank.scot
