Beyond the Glen: a strategy for the Scottish Venison Sector to 2030

In March 2018, Cabinet Secretary, Fergus Ewing MSP hosted a Scottish Venison Summit which brought together representatives from both the wild and farmed sectors, those involved in the wider supply chain and supporting organisations.

At this meeting, the sector was challenged to write their own ambition for 2030, bringing together both sectors to capitalise on their strengths and opportunities and set against a challenging economic background where uncertainty is the new norm.

This document outlines that ambition and initial plans and is the beginning of the journey which the Scottish Venison Sector will set out on together to raise the profile, increase supply and ultimately have more consumers across the world eating Scottish Venison which in turn will deliver higher economic benefits to Scotland, the producers and the supply chains involved. The sector is highly innovative and offers a great opportunity for Scotland’s agricultural and game sector to become a more important player on the world venison stage as well as supporting the Scottish Agricultural Champions ambitions.