Isle of Harris Distillers inaugural whisky sells out online in just 4.5 hours

On Saturday 23 September, Isle of Harris Distillers launched its long-awaited single malt Scotch whisky, The Hearach, to record queues at the distillery in Tarbert and online – where stock sold out in just four and a half hours.

25,000 eager purchasers joined the online queue to bag the first eight batches of The Hearach until supplies were exhausted after just 4.5 hours. At the same time, one thousand people queued happily outside the distillery for up to three hours to buy a first release bottle, travelling from as far away as Canada for the occasion. Local man, Murdo MacLeod was first in the queue having camped out since 2am that morning and becoming the first Hearach to purchase The Hearach at the distillery.

Those who missed out on purchasing The Hearach on launch weekend are, however, still in with a chance of becoming part of whisky history, with specialist retailers and bars and restaurants across the UK putting The Hearach on sale from Monday 2 October 2023. International markets will follow later in the month of October, with The Hearach available in over 20 countries globally. Meanwhile, visitors to the distillery will be able to purchase The Hearach while stocks last.

The first whisky released by Isle of Harris Distillers, The Hearach is an elegant, highly drinkable single malt, with fruit and floral notes and a long, slightly smoky, finish. The whisky, handcrafted by a team of locals from Harris, has been distilled, matured (in first-fill bourbon, oloroso and fino sherry casks), married and bottled (at 46% ABV) on the island.

The distillers describe it as ‘complex and utterly delicious’, reflecting in part its use of the softest of water and the Harris climate, second to none for the maturation of spirit.  

The launch of The Hearach follows the success of the Isle of Harris Gin, which is now available in 25 countries worldwide and recently celebrated its one millionth bottle coming off the production line at the Tarbert distillery.

Commenting on the success of the launch of The Hearach, Simon Erlanger, Managing Director of Isle of Harris Distillers Ltd, said: “For so long, we’ve been saying that our whisky would be ready when its ready, so it’s incredible to now be at a point where we’ve been able to release The Hearach out into the world, and to have received this fantastic reception has been absolutely wonderful.

“Those who have tried The Hearach at the distillery or the various fringe events on island over the weekend have all been fantastically complimentary about it, commenting on the complexity and sharing their own tasting notes – those who’ve detected the subtle peat notes and those who like the sweetness of the dram.

“It has been a monumental moment for everyone involved. From Anderson ‘Burr’ Bakewell, who first came up with the concept, to our team, partners and the whole community here in Harris. I look forward to seeing The Hearach roll out across the UK and internationally in the coming weeks and raise a dram to all who have supported us to date.”

Conceived by Anderson Bakewell, who has a 50-year relationship with Harris, the distillery opened in 2015 to act as a symbol of hope and optimism for the Harris community - creating sustainable jobs for local people and supporting the wider island economy for generations to come. Starting life with a team of just 10 locals, today the distillery family numbers some 48 full-time staff. The Hearach single malt whisky, supported by Isle of Harris Gin, will enable the distillery to continue supporting the local community and provide exciting job opportunities for islanders.

For more information on The Hearach or the Isle of Harris Distillery, visit www.harrisdistillery.com.

The Hearach can be purchased at the Isle of Harris Distillery for an RRP of £65, with each customer able to purchase one bottle from each batch, while stocks last. From October 2, The Hearach will be available in the UK via specialist retailers, bars and restaurants, with international markets releasing The Hearach from October.