Simon Howie unveils limited edition ‘Haggis Who?’ board game for Burns Night

Scotland’s leading butcher, Simon Howie is celebrating Burns Night with a limited edition take on the retro board game, Guess Who?

Industry news
Published: 16/01/2025

Scotland’s leading butcher, Simon Howie is celebrating Burns Night with a limited edition take on the retro board game, Guess Who?

Haggis Who? features hand-drawn illustrations of some of Scotland’s most well known and loved celebrities including Lorraine Kelly, Andy Murray, Annie Lennox, Ally McCoist and of course Robert Burns. The game also features one of Scotland’s most loved personalities, Carol Smillie, who has starred in a spoof 70s style ad to promote the game.

The game is only available via a competition on Simon Howie’s social media channels, where fans can enter to win a copy and become one of only a few, along with a handful of the celebs themselves, to own the Scottish version for posterity!

Simon Howie, owner of Simon Howie Foods said: “We love haggis and we love a pun so ‘Haggis Who?’ Was born! It was great to work with local Dunning artist Gail Stirling Robertson again on the illustrations and we have been delighted with the response from the Scottish icons featured in the game. Everyone knows it is just a bit of fun in celebration of Burns Night but that’s exactly what January needs! I wish we had made more of them as everyone wants one so I hope lots of people enter the competition on our social channels for a chance to get hold of one of them before they are all gone!”

Carol Smillie said: “Burns Night is one of Scotland’s best-known celebrations and traditions of the year. I love haggis and I’ve had so much fun getting involved in Haggis Who? I’m looking forward to sitting down to a plate of Haggis, neeps and tatties along with a game of ‘Haggis Who?’ this Burns Night – what better way to spend it?”

As the UK’s Number 1 haggis brand, Simon Howie sells over 1 million haggis in January.  For more information on Simon Howie’s range of products for Burns Night, visit thescottishbutcher.com

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