China International Import Expo (CIIE)
The China International Import Expo (CIIE) is a trade fair held in the Autumn annually since 2018 in Shanghai, China. It is the world's first import-themed national-level expo. It features exhibitions of multiple countries and businesses at the Hongqiao International Economic and Trade Forum venue. This year marks the 7th iteration of the event and many of the world’s most innovative brands are present as well as many thousands of potential buyers.
The expo is co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government. Its partners include World Trade Organization, United Nations Conference on Trade and Development and United Nations Industrial Development Organization.
The primary aim of CIIE is to support trade liberalization and economic globalization, actively opening the Chinese market to the world. It provides a platform for foreign enterprises to showcase their products and services, enhance trade and investment, and foster economic cooperation.
Why Participate?
The CIIE offers unparalleled opportunities to:
- Showcase Your Products and Services: Gain exposure to over 400,000 delegates and thousands of buyers and potential business partners from across the globe.
- Expand Your Market Reach: Tap into the vast Chinese market and explore new business opportunities.
- Network with Industry Leaders: Connect with top executives, government officials, and key decision-makers.
- Learn from Experts: Attend seminars and workshops to stay ahead of industry trends and innovations.
Glasgow Chamber of Commerce Presence in China
In 2019, GCoC first took a delegation of Scottish businesses to Shanghai also visiting Hangzhou on an exploratory trip. This resulted in MOUs being signed with British Chambers of Commerce Shanghai, as well as Zhejiang Science and Technology Exchange and Talent Service Centre, as well as with a number of other organisations.
Glasgow Chamber of Commerce has since secured the services of Xiang Li, as official representative of GCoC in China to support with ongoing engagement in the region. Through this relationship an official partnership with Orient International Enterprise, a large State-Owned distributor and importer based in Shanghai, has been established.
The relationship with Orient International Enterprise evolved positively, resulting in Orient International Enterprise supporting the GCoC in establishing a dedicated GCoC stand at the 2023 CIIE, offering the Chamber and members the opportunity to showcase, in a dedicated location, their products and services to the hundreds of thousands of attendees at CIIE. GCoC and Orient International now have an official Memorandum of Understanding Agreement which further solidifies this engagement.
The 2023 visit resulted in a number of successful case studies, seeing significant volumes of products being exported to China as a result of this mission, highlighting the success of this relationship.
Currently the greatest interest from China, and Orient International Enterprise, in Scottish companies is in the food and drink sector, Scotch whisky specifically.
Beyond CIIE – GCoC’s Scotland China Project
Given the success of the 2023 mission and GCoC’s relationship with Xiang Li in market, GCoC has now established an ongoing sales support offering for the Chinese market. This is an opportunity to join a group of Scottish companies seeking to export products to China.
GCoC and Xiang Li will support the expansion of your product range to China on an ongoing basis with a focus on generating leads from CIIE. There will be a commercial arrangement agreed with each company in advance of joining the project.
Trade Mission Highlights:
- Dates: November 5-10 November 2024
- Location: Shanghai, China
- Event: China International Import Expo (CIIE)
- Support: Pre-mission briefings, on-ground assistance, and post-mission follow-up from Glasgow and Scottish Chambers of Commerce
Agenda:
- Day 1: November 5th
- Arrival and Hotel check in
- Hosted Dinner
- Day 2: November 6th
- First day at the Orient International Sponsored stand at CIEE, focus on BD opportunities with attendees
- Hosted Dinner
- Day 3: November 7th
- Morning at the CIIE
- Afternoon visit for mooted location of GCoC’s office in China, including tour of facilities and outline of benefits to chamber members
- Hosted Dinner
- Day 4: November 8th
- Morning at the CIIE
- Afternoon sales visit to Songjiang district, including a visit to the high-tech zone
- Hosted Dinner
- Day 5: November 9th
- 9th Morning at the CIIE, Afternoon sales visit to China import and export association
- Hosted Dinner
- Day 6: November 10th
- Morning at the CIIE
- Afternoon leisure visit
What’s Included:
- Comprehensive logistical support, (please note travel, accommodation and in market expenses must be borne by the attendee’s business)
- Showcasing products at the 7th China International Import Expo (CIIE) in Shanghai with the aim to sell products in market
- Meeting with key stakeholders in the market
- Exclusive networking receptions and dinners
- Site visits
- B2B meetings
- Meeting with Orient International Enterprise (state-owned distributor) to understand more about their role in the project
Cost:
- Members: £1,000+VAT
- Non-Members: £1,300+VAT
How to Participate in the Trade Mission:
If you are interested in this opportunity, please contact Richard.muir@glasgowchamberofcommerce.com to discuss.
Spaces are limited and are likely to be allocated quickly. Don't miss this facilitated international business development opportunity in one of the world’s most dynamic and exciting markets.