VisitScotland is hosting a series of bitesize webinars uncovering trends, insights and opportunities in various markets including, North America, China, Australia, and Europe.
North America Market Update
Date: Thursday, 9 July 2026
Time: 2:00 PM - 2:30 PM
An updated snapshot of North American travel trends, preferences and booking behaviour. Discover the latest data, plus insights from industry conversations to help you refine your approach and reach visitors more effectively.
China Market Update
Date: Thursday, 23 July 2026
Time: 2:00 PM - 2:30 PM
Explore the latest trends shaping the Chinese market, with updated data and on-the-ground insights. Learn how visitor expectations and channels are evolving, and how your business can adapt to reconnect and stay competitive.
Australia Market Update
Date: Thursday, 6 August 2026
Time: 2:00 PM - 2:30 PM
A refreshed overview of the Australian market, including updated trends, traveller preferences and effective marketing channels. Gain practical insights and examples to help you engage this audience and maximise opportunities in the year ahead.
Europe Market Update
Date: Thursday, 20 August 2026
Time: 2:00 PM - 2:30 PM
A refreshed look at key European market data, evolving visitor behaviour and channels that convert. Learn what's changed in the past year, with practical insights and real-world intelligence to help you better target and attract European visitors.