The Knowledge Bank is delighted to share the new wave of our Scottish Provenance Consumer research which took place in July 2023 (quantitative survey) and August 2023 (consumer video interviews which we have never done before).
This research re-asserts the importance of Provenance for consumers, how this stacks up against a background of cost of living crisis and how it varies by category. We’ll also share which brands and retailers are more associated with Scottish Provenance and what Scottish Food & Drink businesses can do to tap this. We’ve also explored new areas such as regional perception of Scottish food & drink.
Our first confirmed panel speaker is Steve Wallace who has a very varied experience, from Sainsbury’s and Waitrose buying roles to supporting Scottish brands develop. Steve also has a unique perspective on Scottish Provenance as he helped The Knowledge Bank with exploring the retail landscape and capturing the different retailers’ initiatives on Scottish provenance. He will share with us practical tips on how to use the research in different settings such as a retailer pitch.