What is Showcasing Scotland?
Showcasing Scotland is a family of trade events that opens doors to unparalleled commercial opportunities for food and drink buyers and Scottish suppliers at home, in the UK and on a global scale.
This family of events including Showcasing Scotland UK, Showcasing Scotland Local, Showcasing Scotland Regional, and Showcasing Scotland Global, builds on 10 years of successful Showcasing Scotland events.
Across all of these, our mission is clear: foster growth in sales of Scottish food and drink domestically and across international markets, while building a world-renowned reputation for Scotland's exceptional produce.
Scotland In The Spotlight
Export Market
Scottish exports surged in 2022 compared to 2021, with strong growth seen in particular in the EU and Western Europe (excl. EU).
- European Union: Export growth of £128 million, reaching £1.2 billion.
- Fish and Seafood: An impressive 22% increase.
- Meat: Achieved a substantial 36% growth.
- Healthy Oat and Cereal Products: Experienced an impressive 67% export rise, with strong demand in the Middle East.
- Whisky: A staggering 37% growth, soaring to £6 billion
UK Market
- Scotland food and drink sales in the rest of the UK: Valued at £4.4 billion.
- Scottish Brands: Contributing to 1.6% of GB Grocery sales.
- Grocery Market Share: Scotland commands 10% of the UK's grocery market.
- Quality Influence: Independent research highlights that 46% of shoppers seek Scottish products due to the 'much better quality'.
Scotland's Natural Larder is World Famous
From salmon and seafood to whisky and meat, Scotland’s food and drink has a global reputation for quality and makes a key contribution to the country’s economy.
Over the last decade, food exports have more than doubled and food and drink is one of Scotland’s best performing industries.
200%
surge in food exports in the last decade
£15bn
the value of Scotland's food and drink industry
+40%
upswing in sales of Scottish brands across the UK
Event Details
Check back here for updates on our next event. If you have any queries in the meantime, please get in touch.
