Fierce For Good Foundation Announces Partnership with Rewilding Britain
Fierce Beer's new fundraising arm has joined forces with the UK's first rewilding charity, to deliver donations on a long-term basis.
The Fierce For Good Foundation, launched in April 2026, has announced a partnership with Rewilding Britain. This is the Foundation's first partnership and will see donations made to Rewilding Britain via funds raised through the sale of Fierce For Good beers, on an ongoing basis. These donations will support Rewilding Britain in their ongoing work protecting wildlife, restoring our natural landscapes and ocean, and connecting a network of rewilders and activists. The Fierce For Good Foundation donates to a range of national and local charities, but this partnership represents an effort to focus funding towards a specific goal over a longer period of time, to deliver maximum impact. The partnership will also give Fierce team members access to volunteering opportunities, which the company will support by providing time out of work to attend.
Rob MacKay, Chair of the Fierce For Good Foundation, said:
"The Fierce For Good Foundation was set up to give back to the world around us, and in Rewilding Britain, we've found a partner who share our ethos. We are excited to be able to support the fantastic work they do across wildlife conservation, natural carbon capture, and sustaining communities.
At this early stage in our Foundation it means a lot to team up with such an exciting organisation, who are committed to building a wilder Britain, and we're pleased that our beers - and anyone who buys them - can be a part of that."
Kate Barclay, Director of Fundraising & Partnerships at Rewilding Britain, said:
"We are delighted to be the first partner for the Fierce For Good Foundation, and we're looking forward to their support in our mission of championing rewilding. Fierce have demonstrated a commitment to tackling the issues facing the natural world, and we are looking forward to seeing them within our network of community activists, making a hands-on difference to the world around us."
About Fierce for Good
The Fierce for Good Foundation is an initiative of Fierce Beer Ltd. It raises funds to donate to causes important to the company, focusing on environmental, social and cultural causes, with recipients determined by a steering committee of non-directorial team members. It is not a registered charity, but operates to a published code of practice covering transparency, accountability, and annual impact reporting. Every pound raised is tracked, and a public impact summary is published each year detailing amounts raised, amounts distributed, and the projects supported.
About Rewilding Britain
Rewilding Britain helps create a wilder Britain that improves lives for people, nature and the climate. Rewilding is the large-scale restoration of nature until it can take care of itself – and us – again. It’s about restoring nature’s remarkable web of life, including habitats, natural processes and, where appropriate, missing species. Rewilding Britain wants to see rewilding flourishing across Britain, reconnecting us with nature, sustaining communities, and tackling the climate emergency and extinction crisis. We’re inspiring a movement of rewilders across Britain’s land and seas. So that together we can ensure a wilder, nature-rich future that benefits us all.
