Fife Business 'Sephra' Thrilled to Announce New Product Launch Across 13 Morrisons Stores

Sephra, a prominent Scottish brand headquartered in Kirkcaldy, is making waves in the food industry with the exciting launch of its retail range.  

Industry news Market development
Published: 22/01/2024

Sephra, a prominent Scottish brand headquartered in Kirkcaldy, is making waves in the food industry with the exciting launch of its retail range.  

 This week, they proudly introduce their exquisite range of seven delectable products to thirteen Morrisons stores across Scotland. This diverse product range caters to every palate, featuring mouthwatering popcorn, easy to use pancake mixes, premium chocolate, ideal for chocolate fountains, and versatile products that can be used as baking ingredients or standalone snacks. For those chilly mornings, Sephra even recommends elevating your porridge with a handful of their delicious Belgian milk chocolate – a warming indulgence to kickstart your day! 

Sephra's new home baking range is formulated in the same top-notch quality that has earned the trust of dessert parlors and esteemed chefs worldwide. Following resounding success, these beloved products are now accessible in convenient retail packaging. Every item within this range exemplifies the brand's steadfast dedication to consistently delivering unparalleled quality. 

David Archer, the Managing Director of Sephra, expresses, "This is a very exciting opportunity for Sephra, and I am thankful to Morrisons Scotland for backing our new home baking range." 

  This exciting launch follows Sephra's national triumph with their immensely popular popcorn, a household favorite available in Morrisons and Asda stores throughout the country. Since their pivotal year in 2008, Sephra has undergone a remarkable transformation, evolving from its origins as a provider of chocolate fountains into a vast array of offerings. Sephra's journey stands as a testament to the significant role played by passion, innovation, and an unwavering commitment to achieving excellence. Sephra is undeniably a genuine Kirkcaldy success story, an exemplar of growth and accomplishment. 

Iain McCallum, the buying manager for Morrisons, stated “At Morrisons, we are always keen to support Scottish suppliers and the launch of Sephralines across a selection of our stores has already brought great feedback from our customers and colleagues alike. We look forward to continuing to grow our relationship with the team at Sephra and bring their exciting range to a wider audience.” 

As Sephra celebrates this significant milestone, they openly acknowledge that they are already setting their sights on what lies ahead. They eagerly anticipate future expansions of their in-store product offerings and look forward to continuing their long-term partnership with Morrisons. 

The new Sephra home baking range and delightful Luxury Toffee Popcorn is now available in the following Morrisons stores: 

  • Morrisons Kirkcaldy
  • Wishaw
  • Perth
  • Paisley (Anchor Mills)
  • East Kilbride Lindsayfield
  • Johnstone
  • Cardonald
  • Greenock
  • Anniesland
  • Cambuslang
  • Auchinlea
  • Livingston
  • Hamilton


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