Scotch Drinks Brand Toasts New Deal with Sainsbury’s

Scotland’s only Scotch whisky cream liqueur brand, Magnum, has secured a new deal to supply over 20 Sainsbury’s stores across the country.

Magnum Scotch Malt Whisky Cream Liqueur is now hitting the shelves at selected Sainsbury’s stores in Edinburgh, Glasgow, Aberdeen, Fife, Ayrshire, Stirling, West Lothian, South Lanarkshire and the Scottish Borders.

For the first time, bottles of Magnum will be available to Sainsbury’s customers for £28 per 70cl bottle (ABV 17%).

Magnum, which is crafted and bottled in Scotland, is a fusion of single malt Scotch whisky and cream. Its superior ingredients and contemporary design set it apart from traditional liqueurs. Smooth, creamy caramel notes play off single malt Speyside whisky for a balanced taste with a warming ginger afterglow.

Magnum is an industry pioneer when it comes to its reusable and recyclable packaging. Unlike more common glass bottles, Magnum’s stainless steel flask container is robust and durable. It is also keeps the liqueur chilled at the optimum temperature, without the need for ice.

Located at Kirkcaldy in Fife, Magnum’s dedicated cream production facility and partnership with logistics provider QAS is already distributing the product across Scotland, the rest of the UK, Canada and South Africa. The latest automated technology means that around 40 bottles of Magnum per minute are flying off the production line.

Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manages the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan.

Lee Schofield, Director for Magnum, said:

“It’s a really exciting time for Magnum. Not only have we established the brand as Scotland’s only Scotch whisky cream liqueur, but we’ve reinvented the traditional cream liqueur and created an innovative and sustainable solution to how it is packaged and presented.

“By teaming up with Sainsbury’s, we’ve carefully selected key retail outlets to help reach local communities across Scotland.

“Our vision for Magnum is uncompromising and our ambition is straightforward. We craft a premium cream liqueur that contains the finest single malt Scotch whisky and only single malt made right here in Scotland. Provenance, premium ingredients and sustainability remains at the heart of everything we do.”

Scotland’s world champion curling stars, Team Mouat, are also the official faces of Magnum’s new partnership with Sainsbury’s, including team skipper, Bruce Mouat, as well as Hammy McMillan, Bobby Lammie and Robin Brydone.

Magnum’s Lee Schofield, added:

“Team Mouat is an amazing group of guys, who really embody the spirit of our nation. As Scotland’s curling world champions, we think they’re the perfect ambassadors to represent the Magnum brand and curling across Scotland, including our new partnership with Sainsbury’s.”

For more information about Magnum, visit www.magnumcreamliqueur.co.uk and follow on Instagram and Facebook.