Sephra USA to Attend National Restaurant Association Show in Chicago
Looking forward to spotlighting its innovative, easy-to-use equipment, including its chocolate melting and dispensing solutions and certified waffle bakers, Sephra USA, the sister firm of Kirkcaldy based Sephra Europe, will once again attend the National Restaurant Association Show, taking place at McCormick Place, Chicago, IL, 16th-19th May.
Looking forward to spotlighting its innovative, easy-to-use equipment, including its chocolate melting and dispensing solutions and certified waffle bakers, Sephra USA, the sister firm of Kirkcaldy based Sephra Europe, will once again attend the National Restaurant Association Show, taking place at McCormick Place, Chicago, IL, 16th-19th May.
The professional foodservice brand has continued to see a strong resurgence in demand for its commercial chocolate fountains following the pandemic, with increasing numbers being purchased for use in professional settings.
As such, along with showcasing its own chocolate fountains, Sephra USA is keen to display the properties of the CE-certified ICB ChocoHot tap dispenser, one of its key lines in the dispensing portfolio. A professional grade chocolate tap dispenser that melts real chocolate and serves it warm straight from the machine, the ICB ChocoHot One is designed for commercial use in dessert parlours, chocolate shops, ice cream counters & kiosks, serving fresh melted chocolate quickly and cleanly – without fuss or waste.
“The ICB ChocoHot is a fantastic product that we are pleased to be bringing to the National Restaurant Association Show,” said Steven Philbin, Head of Sales at Sephra USA.
“We are here for the second year running, having previously exhibited in 2022. Making our return last year, we’ve experienced first-hand what makes this show so special. What really stands out is the vibrant atmosphere, coupled with the excitement around new ideas and concepts across the industry,” he said.
“The show is also a very well attended event, and that energy creates a fantastic environment to meet prospects and customers face to face. It gives us a great opportunity to showcase our company and products in the best possible light, while also building and strengthening relationships. Relationships are at the heart of what we do at Sephra, and we love seeing how operators use our products to create exciting, profitable menu items that help to grow their businesses,” continued Steven.
Holding up to 5.5kg of chocolate in a heated stainless steel bowl, Steven explained that the ICB ChocoHot controls chocolate flow easily through a foot pedal which gives a precise, stop-start service, ideal for chocolatiers and dipping. “Simply set your desired dosing using the screen display, or using the built-in automatic mode for continuous flow during busy periods. The scent of warm chocolate pouring from the tap creates instant appeal – especially when serving trending products like strawberries dipped in chocolate, or Dubai style strawberry cups with kataifi pastry.”
“We will be demonstrating ChocoHot at our stand, along with other key pieces of equipment, including our bubble waffle and waffle ball concepts,” said Steven.
“We have found that, particularly at US events, they also attract a lot of attention. Their strong visual appeal and menu versatility make them consistently popular with operators looking for easy-to-produce, high-margin dessert and snack options.”
Now a go-to choice for chocolatiers, pastry chefs, and dessert concepts seeking high-quality chocolate at an accessible price point, Sephra USA will additionally highlight its own-branded Sephra Belgian chocolate to show attendees. Originally engineered for optimal fountain flow, it has since proven to be perfect for pastry chefs, chocolatiers, and dessert shops across a wide range of applications.
A new pistachio topping sauce made with 20% real pistachio, the newest addition to Sephra’s excellent range of topping sauces, will launched at this top industry event, the world’s most influential showcase of food service innovation and inspiration,
The past year has been a record year for Sephra USA, helped in part by the continued growth of its relationship with global brands such as Callebaut, and an ongoing focus on delivering the best possible value to customers. Sephra has further strengthened its partnerships with leading brands such as Nutella and Lotus Biscoff, expanding its product range with both while also developing dedicated heated dispensers designed specifically for their foodservice tubs, offering operators a practical and professional serving solution.
Steven finished by saying that, on a personal level, one of the most rewarding highlights he had experienced over the past few years, was in “seeing customers who were just starting their businesses when I joined Sephra, go on to succeed, expand, and even franchise. Knowing that we’ve helped them on that journey is incredibly rewarding.”
With qualified buyers represented from all 50 States, and 124 countries worldwide, the National Restaurant Association Show is a must attend event for every member of the restaurant & food service industry. A future forward experience, it’s where delegates can discover everything it takes to stay revenue driven and relevant. From testing innovative new equipment, to engaging with expert- led education on today's hottest topics, they can build connections with key suppliers and food service professionals from all around the world.
For further details on Sephra’s Chocolate Solutions Portfolio in the USA please check out https://www.sephrausa.com/chocolate-equipment/chocolate-melting-dispensing
