Delivering Growth Through Wholesale 2024: Workshops for Food & Drink Producers

Aug 21, 2024

Conferences & seminars

We're working with The Scottish Wholesale Association (SWA) and the Scottish Agricultural Organisation Society (SAOS) once again to bring you the very popular ‘Delivering Growth through Wholesale' producer workshops.

The workshops are designed to improve and encourage engagement between producers and wholesalers. The programme is open to producers of all sizes, those already working with wholesale as well as those looking to explore it as a new market. 

It provides producers with tools and information to help them maximise opportunities within the Scottish wholesale channel, a market worth £3.3bn and that supplies into Scotland’s 5,000 convenience stores, the 30,000 hospitality, tourism and leisure venues, as well as the public sector schools, hospitals and prisons.

What will I get from the workshops?

  • Two half-day online workshops (09.30am to 13.30pm via Zoom)
  • Follow up one-to-one mentoring is available to all participants that complete both workshops (this will help embed learnings to the individual needs of your business).
  • Participants will receive a comprehensive 'Supplier Manual' and a 'Self-audit checklist' designed to identify where they are on the journey for distribution through wholesale and potential gaps in their approach.

What do the workshops cover?

1. Navigating the Diversity of Scottish Wholesale
2. Recognising Wholesale as a Vital Route to Market
3. Developing an Effective Wholesale Strategy
4. Mastering Wholesale Terminology
5. Tools for Success in the Wholesale Channel
6. Establishing and Sustaining Strong, Long-term Partnerships
7. Supplier Manual and Self-audit Checklist

Feedback from previous delegates has been incredibly positive. Case studies of some past participants (including Millers Larder, Lost Loch Spirits and Clootie McToot can be found here.


Date: Wednesday 21st and Thursday 22nd August 2024

Location: Virtually via Zoom

Time: 09.30am to 13.30pm

Cost: £50 per person

Applications Close: 11.30pm on 24th July

Successful/Unsuccessful: informed by 1st August


To maximise learnings places are limited to a maximum of 25 per workshop.

Apply by 24 July

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