The Opportunity
Are you a commercial leader working with multiple grocers, or an ambitious business aspiring to grow with a supermarket retailer? Winning with the top UK retailers relies on understanding their strategies, their drivers for growth and unique priorities for suppliers, and the implications of these for the categories you operate in. As a Scottish manufacturer, you know that supplying the large retailers is complex and demanding.
We are pleased to announce a new event, 'Maximise Your Retail Strategy'. In partnership with retail expert IGD, the event is brought to you by The Knowledge Bank and The Academy.
This is your opportunity to stay ahead and plan your future commercial success with the latest insights from our retail market experts.
Taking place at The Pavilion at The Royal Highland Centre on 17th September, this exclusive 1-day event will uncover insights on the strategies of the top eight UK multiple grocery retailers.
What does the event involve?
- An exclusive opportunity to fast-track retailer strategies and understand the key themes driving grocery trading
- Hear the latest strategic updates on the top 8 grocery retailers from experts at IGD
- A Scotland perspective and market update from data insight specialists at Kantar
- Dive deeper into your macro category with insights on BWS, fresh chill and ambient grocery
- Hear views from key retail buyers on the best ways to work with them to optimise success for your business
- Take inspiration and learnings from exemplar suppliers and hear about their own trading journey with the multiple retailers
- All presented content available in digital file format to review in your own time after the event
- Time to network with peers and guest speakers over a delicious Scottish-themed lunch
Who should attend?
This is an unmissable opportunity for commercial leaders, category managers and sales professionals.
Book your tickets today!
| Member | Member of SF&D Partnership | Non-member |
| £149 | £199.50 | £399 |
Price is per delegate and exclusive of VAT. Producers are welcome to purchase multiple tickets for this event.
Places are limited. Book now to avoid missing out!
Please email any questions to: the-academy@foodanddrink.scot
Agenda
*Timings are subject to change.
| 09.30am | Registration |
| 10.00am | Welcome |
| 10.15am |
The UK grocery retail landscape - IGD Insight Manager - Context - total food and drink consumption universe - Current structure of grocery retail and outlook at channel level - Grocery retail shopper behaviour - key behaviours across demographics - Top eight retailers channel split and performance |
| 11.00am |
Strategies of the major UK retailers - IGD Insight Manager - Optimising ranges - Private label tiering and positioning - Promotion and pricing strategies - Loyalty and reward strategies |
| 12.15pm |
Panel Discussion - Trading journey of exemplar suppliers |
| 12.45pm |
Lunch |
| 1.45pm |
What's different for, and about Scottish shoppers - Kantar |
| 2.30pm |
3 x concurrent macro-category breakouts to choose from (BWS, Fresh Chill and Ambient) - facilitated by IGD - Takeaways from IGD's latest category benchmarks shopper survey - Examples of category activation from UK and other markets - Scottish perspectives |
| 3.15pm |
In conversation with - Discussion with national and regional buyers from Tesco |
| 3.45pm |
Closing Remarks |
Our Speakers
- Graham McLean, Commercial Manager at IGD
- Rhian Thomas, Head of UK Insight at IGD
- Patrick Mitchell-Fox, Senior Business Analyst at IGD
- James Lamont, Lead Buyer Manager at Tesco
- Lesley Ann Gray, Strategic Insight Director at Kantar
- Anne-Laure Farrar, Insight Manager, The Knowledge Bank