Grant's Foods
Grant’s Foods has been crafting hearty, traditional meals since 1885 - but it’s their forward-thinking approach that keeps them relevant today. From reimagining classic recipes to embracing sustainability and new flavours, this case study explores how Grant’s blends heritage with innovation to meet modern tastes and values.
Scottish Food & Drink September
Grant’s has been crafting canned meals since 1885, with haggis carrying generations of tradition. How do you balance preserving that heritage while pushing forward with innovation?
At Grant’s, we like to say we’ve been stirring up tradition since 1885. Our haggis and classic recipes carry the warmth of generations, and we take pride in keeping their authentic character alive. At the same time, we know the world doesn’t stand still and neither do we. That’s why we balance our heritage with thoughtful innovation: preserving the tastes people love, while exploring new recipes, healthier formulations, and more sustainable ways of bringing them to the table. It’s a bit like haggis itself, rooted in history, but always ready for a modern twist.
What recent product innovations has Grant’s introduced?
We’re really proud that our Italian Meatballs were recently recognised at the Food & Drink Awards, the only canned meal to be highly commended. For us, it’s a big endorsement of the quality and creativity we’re bringing to the category. Building on that success, we’re excited to be launching our new Swedish Meatballs, adding another modern favourite to our range. Innovation is at the heart of what we do, whether that’s creating new flavours, refining recipes, or developing meals that fit seamlessly into modern day living. While our roots lie in tradition, we’re always looking forward with fresh ideas to keep our range exciting, relevant and true to the Grant’s name.
Has Grant’s explored reformulating recipes to meet growing consumer demand for healthier options - like lower salt, fewer additives, or increased fibre? How do you approach reformulation while maintaining taste?
At Grant’s we’ve been reformulating our recipes to make them as healthy as possible. Because our meals are canned, they benefit from a long, sustainable shelf life and don’t require additives to stay fresh. It’s all part of our commitment to healthy, great-tasting meals that fit modern living.
You use recyclable steel tin cans for your meals. How are you exploring further sustainability initiatives - whether in packaging, sourcing, or operations - and what challenges or successes have you encountered?
Sustainability has always been a core part of how we do things at Grant’s. We’ve stayed committed to recyclable steel cans because we believe in packaging that lasts. We’re also working closely with local suppliers wherever possible, reducing food miles and supporting our communities, while continually reviewing our production processes to cut waste and energy use. Of course, there are challenges, from rising costs to the practicalities of maintaining the long shelf life canned food is known for, but the successes speak for themselves: more responsible sourcing, more efficient operations, and a team that’s genuinely motivated to keep improving.
Can you share examples where innovation at Grant’s extends beyond products - like digital transformation (e-commerce), marketing, or partnerships?
Innovation at Grant’s extends far beyond our recipes and products. This October, we’re launching our brand-new website, designed to create a truly customer-friendly experience, making it easier than ever for people to explore our range of canned meals and discover the full variety of what we offer. Alongside this, we’re building a strong marketing presence across all social platforms, highlighting what makes Grant’s unlike any other brand in the marketplace: high-quality, affordable canned meals with authentic flavours.
Behind the scenes, we’re also developing global partnerships and exciting projects that will help shape the future of the canned meal category. From digital transformation to marketing and collaboration, we’re pioneering new ways to bring Grant’s to more people, proving that innovation at our brand isn’t just about products, it’s about leading the market forward.
