MOWI Salmon wins prestigious Great Taste award

The Guild of Fine Food, which runs the world’s most trusted food and drink accreditation scheme, has awarded MOWI Scottish Salmon Fillets (230g) a Great Taste star award. 2025 is the first year that a fresh Scottish salmon fillet has received this accolade, and MOWI Salmon has achieved this quality recognition as judged by its 500 strong expert panel.

Over 14,000 products were put through the competition’s thorough blind judging process, with MOWI Scottish Salmon Fillets being highlighted for a “clean aroma and oily richness”. Feedback also concluded that “the flakes were well-defined” and “the texture was firm yet tender. We enjoyed the gentle straightforward flavour and applauded the lack of fatty flabbiness.”

Whilst there are many smoked salmon winners for Great Taste, MOWI salmon is awarded for its fresh salmon ‘chef’s cut’ fillets. 

Commenting on this superb achievement, Robin Brown, Technical and Development Director at Mowi Consumer Products UK, said: “The Great Taste mark is a stamp of excellence and one of the most recognised accolades in the food and drink industry, so we are incredibly honoured for our MOWI Scottish Salmon Fillets two pack to be recognised this way. 

“Our success is testament to the hard work and 60 years of expertise from the Mowi team at every stage from egg to plate in raising and preparing quality salmon. From our west coast colleagues who care for our salmon every day to all those involved in Rosyth when hand selecting and preparing the best for chef-inspired, restaurant quality salmon for our customers to enjoy at home. Thank you for your hard work and well done to all.”

Recognised as a stamp of excellence and actively sought out by food lovers and retailers alike, Great Taste, organised by the Guild of Fine Food, values taste above all else. All products in the line-up for judging are blind tasted, with each product removed from its packaging so it cannot be identified, before entering a robust, layered judging process.

MOWI Scottish Salmon Fillets are available from Tesco, Sainsburys, Asda, Ocado and Amazon Fresh. Further information can be found at www.mowisalmon.co.uk. 

The full list of this year’s winners and where to buy them can be found at www.gff.co.uk/directory.