New Modern Look for Scotland's Favourite Tablet Brand

Scotland’s favourite confectionery brand Mrs Tilly’s will begin rolling out a strong vibrant rebrand of their core range from early June.

Established in 1997, the Larbert based family business is famous for producing indulgent sweet treats that consumers love including their famous Scottish Tablet.

The fresh new look packaging, which includes a redesigned and stylish new logo, will continue to convey the company’s proud Scottish heritage while highlighting geographical depictions and landmark features from the Clackmannanshire area where the roots of the business are firmly planted. Alongside this, the introduction of more vibrant pack colours to their product ranges will ensure that products standout even more on shelf.

Commenting on his company’s first rebrand in almost 10 years Managing Director Blair Paterson said,

“We have undertaken a significant amount of consumer research in the past 18 months, which has ultimately guided us to this update of our brand, and we have taken full account of consumer insights and feedback in order to arrive at this bold, modern and more eye-catching new look.”

He added, “Consumers can rest assured – there is no change to our recipes whatsoever, the theme is very much a new modern look with the same great tasting products that we have built the business on for almost 30 years”.

“We are also investing in our future with a recent factory extension built to help accommodate new production lines and capabilities, therefore this rebrand comes at the perfect time as we look to continue to drive our strong growth plans across the UK and further afield.”