ScotHot 2025 Unveils Buell Hospitality Advisory Hub and Expands Focus on Hospitality Technology
Scotland’s premier trade event for the food, drink, hospitality, tourism, and retail sectors, ScotHot, is set to introduce two major new highlights for 2025.
Scotland’s premier trade event for the food, drink, hospitality, tourism, and retail sectors, ScotHot, is set to introduce two major new highlights for 2025: the Buell Hospitality Advisory Hub, and an expanded emphasis on cutting-edge hospitality technology. These additions aim to provide industry professionals with expert guidance, innovative solutions, and the latest technological advancements to drive business success.
Buell Hospitality is Scotland’s leading network of service and supply companies dedicated to supporting hotels and the wider hospitality sector. Buell comprises 35 professional business partner companies and a highly experienced core advisory team, offering tailored support to SME and independent hospitality businesses.
For the first time, 10 business partner companies will come together at ScotHot in 2025 to offer free consultations for visitors, covering a wide range of business needs—from technology and revenue management to architecture, finance, recruitment, and operational strategy. Drop-in sessions are also available on the day, however visitors are encouraged to reach out to reserve their spot in advance by emailing enquiries@buellhospitality.com with their preferred time slot and the company they’d like to speak to.
Companies participating in the Buell Hospitality Advisory Hub include:
- Buell Hospitality – Strategic and operational advisory services & outsourcing
- For-Sight – Data-driven CRM and guest engagement solutions
- Hop Software – Cloud-based property management systems
- Net Affinity – Digital marketing and booking solutions
- Right Revenue – Intelligent forecasting and revenue management
- SK Chase – Gift voucher technology for luxury hotels
- TAYL – Innovative online hospitality training and development
- The Full Range – Procurement solutions for the hospitality sector
- Graham & Sibbald – Property consultancy and chartered surveying
- GLM – Architecture and building consultancy for hospitality businesses
ScotHot 2025 will also mark the launch of Buell Connect, an innovative new community designed to support hospitality professionals by offering a suite of essential business benefits, networking opportunities, and access to industry-leading expertise.
Roddy Watt, Founder of Buell Hospitality, said:
“We are thrilled to bring the Buell Hospitality Advisory Hub to ScotHot for the first time. Our mission is to provide the independent hospitality sector with the expert knowledge and connections they need to succeed. Whether you’re looking for advice on guest engagement, revenue optimisation, or property expansion, our Business Partners are here to help.”
In addition to the Buell Hospitality Advisory Hub, ScotHot 2025 will feature an expanded focus on technology and innovation, welcoming a range of cutting-edge tech exhibitors appearing at the show for the first time, including:
- MAITRE'D – Comprehensive restaurant POS solutions
- ICRTouch – Advanced EPOS systems for hospitality
- Bizimply – Workforce management and staff scheduling software
- Hotel TV Company – Next-generation in-room entertainment solutions
- GetPos UK – Cloud-based POS technology for restaurants and hotels
- Dojo – Secure, high-speed payment solutions
- Nory – AI-powered financial forecasting for hospitality businesses
- Order On Bot – Digital ordering and automation solutions
- Connekt Charging – Smart charging solutions for the hospitality sector
Technology will also be a key theme on the STA Spotlight Stage, with headline sessions tackling the most pressing challenges and opportunities in hospitality. On Wednesday, 26th February (16:00 - 16:45), William Gorol, Managing Director & Founder of triSaaS, will lead Rising Costs, Steady Profits: C-Suite Strategies for Navigating Wage and Insurance Hikes, joined by a guest panel to explore how technology and outsourcing can help businesses maintain profitability amid rising operational costs. On Thursday, 27th February (11:00 - 11:45), Maximising Profitability: How Hotels Can Streamline Operations and Stay Ahead will feature Florian Augustin, CCO / Deputy CEO of HotelPartner, alongside Stephen Gow, General Manager of The Chester Hotel, Aberdeen. This session will offer real-life examples, actionable insights, and proven strategies for leveraging automation, dynamic pricing, and strategic support to optimise revenue, simplify operations, and unlock new growth opportunities.
Toby Wand, Managing Director of 365 Events, the team behind ScotHot, added:
“ScotHot is all about bringing together the best of the industry – both the addition of the Buell Hospitality Advisory Hub and a wider focus on tech provide exciting enhancements to the show this year that reflect what hospitality leaders are looking for. It provides a unique opportunity for business owners and operators to gain real-time, expert guidance that can make a tangible difference to their operations.”
Celebrating its 52nd year, ScotHot offers an unmissable opportunity for visitors to meet with suppliers, network with others to share ideas and inspiration, and learn about the latest trends from across the industry with over 250 exhibitors from the food and drink, technology, catering equipment, tableware and design and more to be showcased over two days at the SEC Glasgow.
To register, and for more information, please visit https://www.scothot.co.uk/.
