Scottish drinks firm gears up global distribution for Christmas rush

Scottish drinks firm, Magnum, is gearing up its production and global distribution to meet peak consumer demand for cream liqueur this Christmas. 

Earlier this year, Magnum launched a dedicated new production and bottling centre in Scotland, making it the only cream liqueur exclusively crafted and bottled in the country using single malt Scotch whisky. 

Located at Kirkcaldy in Fife, Magnum’s production facility is now at full capacity as it prepares to distribute over 30,000 litres of Magnum across Scotland, the rest of the UK, Canada and South Africa in time for the Christmas rush.

Magnum sees a 30 per cent boost in global sales during the festive season, which is the most popular time of year for cream liqueur consumption. 

A dedicated team of six skilled workers are managing Magnum’s Christmas production and global distribution centre from its single Kirkcaldy base.

Around 40 bottles of Magnum per minute are now flying off the production line in the run up to the big day.  

Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manages the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan.

Magnum Director, Lee Schofield, said:

“It’s starting to feel like Santa’s workshop as our production line and global distribution centre goes into overdrive to meet peak consumer demand over the Christmas period.

“We see a 30 per cent boost in global sales during the festive season, which is the most popular time of year for cream liqueurs. 

“Our dedicated team is now pulling out the stops to make sure Scotland’s only Scotch malt whisky cream liqueur keeps glasses topped up in homes and bars around the world this Christmas."

Lee continued:

“Our strategy is to continue introducing Magnum to globally significant ‘cream’ liqueur markets, including Scotland, the rest of the UK, Canada, South Africa and the United States.

“With our new cream production facility in Fife, engineered solely for Magnum, we’re able to scale up as required. Innovation is very much on our agenda, but always with provenance, premium ingredients and packaging sustainability in our DNA."

Lee added:

“As the only cream bottler now in Scotland, we can bottle what we want, when we want. It also means we can innovate in the category with the potential to introduce rum or tequila cream liqueurs in the future.

“In the meantime, our vision for Magnum is uncompromising and our ambition is straightforward – to craft a premium cream liqueur, one that contains the finest single malt Scotch whisky and only single malt.”

Magnum’s new production and bottling centre is being developed and managed by QAS Group, a leading supply chain provider for the spirits industry. QAS owns and operates the facility on the Mitchelston Industrial Estate in Kirkcaldy.

The £1million facility has been three years in the making and is complete with dedicated cream vat, as well as specialist rinsing, filling, capping and labelling equipment. It also houses Magnum’s liquid and dry goods all under one roof, helping to minimise the brand’s carbon footprint.

Magnum’s superior ingredients and contemporary design sets it apart from traditional liqueurs. Smooth, creamy caramel notes play off single malt Speyside whisky for a balanced taste with a warming ginger afterglow.

Magnum is an industry pioneer when it comes to sustainable packaging. The product has always been contained in a unique, stainless-steel flask since its initial launch in 2024, long before other drinks industry competitors followed the brand’s lead. The container is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature, without the need for ice.

For more information about Magnum, go to www.magnumliqueur.com 

Follow Magnum on Instagram www.instagram.com/magnumcreamliqueuruk and Facebook www.facebook.com/magnumwhiskycreamliqueur