Accelerating Growth

Giving you a deeper knowledge of strategy to defend and grow market share

About this programme

Please note -  Applications for upcoming programmes with The Academy are currently closed. If you have any questions, please contact

Accelerating Growth is for national account managers who are already trading with a multiple account and are looking to take their business to the next level, expanding from regional to national markets.

In today’s market conditions, its vitally important to not sit still. Businesses should be constantly building a deep knowledge of strategy and market planning, learning how to drive competitive advantage even when the marketplace is continuously changing. That’s what the Accelerating Growth programme is here to help you with.

Accelerating Growth will help you:

  • Build commercial category and operational plans
  • Gain a clearer understanding of the steps needed to achieve strategic goals and growth aspirations
  • Interpret complex market insight data to make informed decisions
  • Deliver strong pitches to customers focused on credible, rational category insight
  • Gain deeper insight into the key commercial principles from experts in the field of FMCG
  • Understand the broader market landscape and transformation required to succeed in national markets
  • Develop innovative approaches to defending and growing market position
  • Expand personal leadership and identify knowledge gaps and opportunities in your business

As well as group workshops, best practice learnings and personalised one-to-one mentoring by experienced commercial specialists will provide you with channel specific, company relevant recommendations to support the development of a tailored and actionable category growth plan for your business.

Programme Details

Duration: 6 months

Programme Delivery: 4 modules delivered through live, online, collaborative half-day workshops and flexible one-to one mentoring sessions

Hear what previous Accelerating Growth graduates have to say

"Will’s support and expertise have been a revelation during the Accelerating Growth programme. In tandem with the course content, he has made clear what work we need to do in the planning stage to grow our business to the next level. I now know what I need to do over the next few months to firm up both my commercial and operational plan." - Mark Davidson, Scotch & Co.
"The mentoring support package provided by Fintan was very well structured and delivered. The processes were thorough, thought provoking and challenging, leading us to a clearer understanding of the interim steps we must take ahead of making key strategic decisions regarding our future development plans for the business." - Ronnie Wilson, Tilly Confectionery
"The Accelerating Growth Programme has been really beneficial to Bon Accord as it has given us time to create a strong brand proposition using evidence based insights. Will’s support with interpreting complex market data has been really helpful, without which we would not have been able to extract as much from the information. This learning will allow us to interpret future data, charts and insights, which will determine our future strategic growth plans." - Karen Knowles, Bon Accord

Programme overview

Accelerating Growth will take your understanding of the wider market to the next level.

You’ll receive expert-level intelligence of current retail and foodservice market dynamics and how to utilise research, data and insight to gain a deep understanding of new markets, and when to adapt your offering to suit a new market you plan to enter.

Through tailored support from your hand-picked business mentor and best practice guides, you’ll have the opportunity to take a deep dive into your current business activities, understand what next steps you need to take to facilitate growth, and be armed with the tools and knowledge to be a strategic market player no matter what surprises are thrown your way.

Looking for a more detailed programme overview? Email us to find out more.


  Scotland Food & Drink member fee

  Scotland Food & Drink   Partnership member fee*​

  Standard fee​

  Small ​(turnover<£1M)​




  Medium ​(turnover £1M-£5M)​


  Large​ (turnover >£5M)​


Cost is for one delegate. Excludes VAT.
*Scotland Food & Drink Partnership members receive a 25% discount on the Standard Fee

If you have any questions on The Academy, please contact:

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