Membership

Commercial Excellence

The expertise to give you the extra edge

About this programme

Commercial Excellence is for well established businesses looking to achieve significant market growth. It’s about building a step-change in commercial capacity, encouraging confident leadership and nurturing future talent. 

Apply now

At the heart of the programme is a real life, commercial project which could have a positive growth on your business. Working with an experienced executive mentor, you’ll work to develop a commercial project plan to drive competitive advantage and business growth ambitions.

Programme structure

  • 3 modules
  • A combination of live, virtual workshops and in person training (covid restrictions permitting)
  • Applied learning approach – you will work on a defined commercial project throughout the course
  • Tailored one-to-one support from high calibre business coach
  • Access to experts and exemplars from the wider business community

Start date

July 2021

Duration

12 months

Application closing date

The deadline for applications for cohort one is Sunday 2 May, however we will be receiving applications continuously for future cohorts.

Who is this programme for?

Commercial Excellence is for highly ambitious commercial professionals and sales leaders in well established businesses looking to achieve significant market growth.

What skills and knowledge will I gain from the programme?

Commercial Excellence is about building a step-change in the commercial capacity of your business. Applied learning to real business challenges combined with the support of an experienced executive coach will provide confident leadership and practice to help you raise your game further.

Consisting of three modules, you will be given a next-level understanding of how to manage and influence using the category management process, and the role of market intelligence as the foundations for successful innovation. You will have access to world-class negotiation training expertise to develop your confidence and learn how to meet the needs of your audience, both extrinsically, and intrinsically.

Programme overview

How will the programme be delivered?

The programme will harness the power of collaborative group learning and combined with tailored one-to-one support. All modules will be delivered in a live, virtual environment designed to be interactive and engaging for all participants.

Given the length of the programme, it is hoped that in-person workshops can be delivered in additional to online workshops.

Cost

  Standard Fee

 Scotland Food & Drink Partnership member Fee*

  Scotland Food & Drink member Fee

 £3,000

 £2,250

  Small (turnover <£1M)

  £850

  Medium (turnover £1M- £5M)

  £1,000

  Large (turnover >£5M)

  £1,400

Cost is for one delegate. Excludes VAT.
*Scotland Food & Drink Partnership members receive a 25% discount on the Standard Fee

 

Ready to apply?

Click below to submit your application

Apply now

If you have any questions about our Commercial Excellence programme, please get in touch on the-academy@foodanddrink.scot 

The Academy is applicable to food and drink producers or manufacturers based in Scotland, who have a trade ready product. No third-party consultants, sales representatives, agencies or supply chain operators (including logistics, wholesalers, foodservice and retailers). Full Terms & Conditions can be read here.

More programmes

Find out more about other programmes within The Academy

The Academy

The Academy is a unique, market-focused, and commercially orientated training programme that helps Scottish food and drink businesses

Find out more

Seeding Growth

Seeding Growth is aimed at businesses at the beginning of their growth journey

Find out more

Accelerating Growth

Accelerating Growth is aimed at businesses who are ready to take their growth journey to the next level

Find out more