Seeding Growth

The expertise to give you the extra edge

About this programme

Seeding Growth is aimed at early-stage producers who are looking to grow beyond their local market. Fundamentally, it’s about learning how to sell yourself, build your brand and compete. Our personalised approach means you will be matched to an industry expert best suited to your needs. They’ll work with you to develop a clear action plan for you to focus on with the tools and templates required to develop your business plan and identify areas that need focus.

Apply now

Programme structure

  • 6 modules
  • Live, virtual workshops
  • Tailored one-to-one support from hand-picked experienced market experts
  • A suite of practical tools and templates
  • Peer to peer learning

Start date

September 2022


3 months

Application closing date

We are currently accepting applications for cohort 3 and future cohorts. Applications for the next intake close on 10 July 2022. To find out more, why not sign up for our next Seeding Growth Briefing on 8 June? 

Sign up for the briefing here

Who is this programme for?

Seeding Growth is aimed at early stage producers who are looking for the essential skills to grow beyond their local market.

What knowledge and skills will I gain from the programme?

Seeding Growth will begin with an overview of the importance of business planning and support to assess what stage your business plans are at. It will then guide you through marketplace and channel dynamics and how to generate meaningful insights to understand market data and key market trends and challenges so that you can more effectively manage and build customer relationships.

You’ll then go on to look at innovation and product development, as well as the opportunities that can come from improved supply chain and technical management. Learnings will be brought to life through best practice and success stories, giving you a deeper understanding of how theory applies in the business environment. 

Finally, the value of marketing and building your brand, effective selling by understanding your customer motivations and the negotiating process will mean you finish the course confident in managing your business for growth and building customer relationships, driving sales and seeking opportunities beyond your local market.

Throughout the programme, you will have one-to-one support from an industry expert, matched to your needs. They will guide you through a project that helps you apply your learnings to identify growth opportunities. 

Programme overview

How will the programme be delivered?

Seeding Growth will harness the power of collaborative group learning. All modules will be delivered in a live, virtual environment designed to be interactive and engaging for all participants. You will also benefit from remote one-to-one support throughout the duration of the programme.


  Scotland Food & Drink member Fee

  Scotland Food & Drink   Partnership member Fee*​

  Standard Fee​

  Small ​(turnover<£1M)​




  Medium ​(turnover £1M - £5M)


  Large​ (turnover >£5M)​


Cost is for one delegate. Excludes VAT.
*Scotland Food & Drink Partnership members receive a 25% discount on the Standard Fee


Ready to apply?

Click below to submit your application.

Apply now

If you have any questions about our Seeding Growth programme, please get in touch on

The Academy is applicable to food and drink producers or manufacturers based in Scotland, who have a trade ready product. No third-party consultants, sales representatives, agencies or supply chain operators (including logistics, wholesalers, foodservice and retailers). Full Terms & Conditions can be read here.

More programmes

Find out more about other programmes within The Academy

The Academy

The Academy is a unique, market-focused, and commercially orientated training programme that helps Scottish food and drink producers

Find out more

Accelerating Growth

Accelerating Growth is for producers who are already trading with a multiple account and seeking to take their business to the next level.

Find out more

Commercial Excellence

Commercial Excellence is for well established, highly ambitious producers looking for significant growth in national UK markets.

Find out more