Delivering Growth through Wholesale: Workshop for Food and Drink Producers

Aug 23, 2023

Market development

Join us for our very popular Delivering Growth Through Wholesaler workshop for producers on 23rd and 24th August.

We're working with The Scottish Wholesale Association (SWA) and the Scottish Agricultural Organisation Society (SAOS) once again to bring you ‘Delivering Growth through Wholesale' producer workshop.

The workshop is designed to improve and encourage engagement between producers and wholesalers, the programme is open to producers of all sizes, those already working with wholesale as well as those looking to explore it as a new market. 

It provides producers with tools and information to help them maximise opportunities within the wholesale industry which is currently worth £1.7billion to the Scottish economy.

What does the workshop cover?

  • Live virtual workshop taking place over two half days.
  • Introduction of the wholesale industry.
  • The size of the opportunity.
  • How wholesale works.
  • Benefits for producers.
  • Insight into what wholesalers are looking for.
  • insider tips on managing relationships and maximising sales.

What will I get from the workshops?

  • A suite of tools to help them make the most of the opportunities in wholesale.
  • One to one expert support following the workshops to support the application of learnings to develop engagement strategies appropriate for their business.

Feedback from previous delegates has been incredibly positive:

Duncan at 71 Brewing said:  ‘I found the DGTW programme incredibly valuable. After taking part in DGTW I secured a meeting with a major food service wholesaler. Without the workshop sessions and the one to one mentoring I think I may have gone off in completely the wrong direction when I met them.  I’m pleased to say that I was able to apply what I’d learnt, had a great meeting and ultimately secured a listing.’


John Farley at Sutherlands of Portsoy said:  ‘The Delivering Growth Through Wholesale programme was exceptionally helpful to our business. We found the one to one session invaluable and have taken so much from the programme that will help us in exploring wholesale opportunities and in the business more widely.  The programme gave us the ability to link directly with the specific product buyer, making getting a listing significantly easier than trawling through possible contacts.  I’d encourage other food and drink producers to take part if they have the opportunity.'



The workshop is run in 2 parts on consecutive days. Delegates will need to be available to attend on both 23rd and 24th August from 9.30am to 1pm.


Applications are now closed.

Applications are now closed

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