Snap, crackle or pop? Navigating the Food & Drink landscape in the 2020s: The Power of Brand

It’s a tough old world out there for F&D brands. Fierce competition in a crowded market, rising costs, economic uncertainty and the rise of supermarket own brands are just a few of the challenges which companies face.
 
Yet the passion of those in the F&D space continues to burn strong, with new brands emerging all the time and consumer engagement never greater. So how are some brands nailing it despite the challenges and what lies behind their success? What are they doing that others aren’t? And just what is the secret to building real traction and brand loyalty at home, while developing your export market in a measured and strategic way?

Join Kilburn & Strode for their first in a series of in-person F&D events, as they bring together an inspiring and expert team of speakers to explore the “Power of Brand”.
 
They’ll kick off the event with a keynote from Emily Laws, Head of Brand at Lucky Saint, the UK’s leading independent alcohol-free beer, who will share her expertise on the “personality of a brand” – and how to achieve that all-important holistic branding and marketing strategy. Next we’ll host a panel featuring the expert insight of Raheel Rehman, Head of International at DASH Water, Sandra Sullivan of the Food & Drink Exporters Association and Euan Duncan of solicitors MFMac, as they look at the strategy of building a brand abroad and what you really need to know. Then, following an overview from K&S colleague Carol Nyahasha of some recent F&D disputes and how IP (and some well-played PR) has played a crucial role in the outcome, please stay for some drinks and networking.