Mackays was founded in 1938 by the Mackay Brothers. Today, owned by the Grant family and based in Scotland, it is proud of its heritage and authentic products. The company source all its strawberries, raspberries and blackcurrants from the berry fields of eastern Scotland and use copper pans which are made locally near Dundee.
Mackays have been members of Scotland Food & Drink since 2008. As part of membership, Mackays is entitled to access a number of member benefits including access to relevant market and category insight tailored to its individual needs.
This includes one free day of consultancy (worth £650) and discounted rates thereafter through our UK Market Intelligence team.
Martin Grant, Managing Director of Mackays, contacted Rick Allison, UK Market Analyst at Scotland Food & Drink, to help with a total category overview, specific to all brands and major retailers in the UK specific to jams and marmalades.
The data Rick presented Mackays with showed the category was continuing to decline but Mackays performance over the 12-month period was performing significantly above the category and all other major brands within the category, it also confirmed which sub-sectors were winning and losing market share as well as the effect of new formats and channels.
Martin Grant commented, “Using the data which Rick had presented us with, we had a grown up conversation with a specific retailer during their category reset. The conversation was very successful and we have grown our business with that retailer significantly since the review.”
“We are absolutely delighted with the service Rick provided us with, we give him five stars! He managed to pull the data together for us really quickly and we would encourage other Scotland Food & Drink members to take advantage of this member benefit.”